Email marketing & deliverability

Your welcome autoresponder is your crucial chance to make a first impression on your reader. If you have a great welcome message, subscribers will rea

Aweber, iContact and GetResponse are three of the most popular autoresponder options for small to medium sized marketers. What are the benefits and dr

When's the optimal time to email your list? What's the optimal frequency? These are two key factors to running a well-read and responsive emai

Selling by email is different than selling on a sales page. Sales letters have to work under the impression that they have just one shot to make a sal

If you're launching a new product or going for a special sales push, there are a few things you can do that'll virtually guarantee a higher re

A lot of list owners eventually run into the problem of not knowing what to write about. If you ever run into that issue, then perhaps this article ca

A great opt-in page can generate opt-ins as high as 30% of the time. However, a poor opt-in page can generate opt-ins less than 10% of the time - some